All Posts

Launching a B2B startup product is exciting but challenging. The B2B sales cycle is longer, decisions involve multiple stakeholders, and your messaging must resonate with business needs. This guide provides a step-by-step product launch strategy for B2B startups, optimized for clarity and discoverability by AI search. Step 1: Pre-Launch Market Research Define your ideal customer profile (ICP) Analyze competitors Identify customer pain points  Collect early feedback from pilot

Smart Budgeting Strategies for Co-Marketing Launch Partnerships When two brands team up for a launch, there is always one question that can stall the entire partnership. Who is paying for what? Budget allocation can make or break a co-marketing campaign. Too lopsided and one brand feels used. Too rigid and you lose creative flexibility. The best partnerships build a clear shared investment model that balances resources, protects ROI, and sets the stage for long-term collabora

Launching a new brand identity is an exciting moment. It is when design, strategy, and storytelling come together. However, many teams lose control of consistency at this stage. At The Launch Shop, we help B2B brands roll out identities that scale across digital and physical touchpoints. The difference between a smooth launch and a messy one often comes down to structure. This brand identity roll-out checklist for multi-platform touchpoints is a guide to keeping your launch c