Profile
About
I’m a marketing communications & advertising account leader with an interest in helping brands tell their story and messaging. For over 20 years, I’ve led marketing efforts across all communication channels for both national and global brands in the consumer packaged goods, retail and automotive industries. I am experienced in the digital space and developing creative, effective, digital solutions for brands. I also believe in crafting powerful brand stories, delivering impactful employee communication, events and experiences.
Most recently, I've been spending my time driving the recruitment and onboarding of volunteers and paid college students at an Ed tech, non-profit startup.
When I’m not working on brand strategy and campaigns, I love running, playing instruments, brainstorming new blog ideas and volunteering my time to start-ups and the non-profit sector.
If you’d like to learn more about how far I’ve run, what instruments I play and how I can help your brand achieve your marketing and communications goals, please reach out via email (charmaine.ho@gmail.com).
Specialties:
Account management, Client negotiation, strategy and creative development, integrated marketing communication (TV, print, out of home, POS, digital), social/digital first, digital and social media strategy, interactive advertising (website development, social media, mobile, CRM), global campaigns, stakeholder management, project management, problem-solving, management of media partnerships, project management and operations, employee communications strategy and execution, recruitment marketing and onboarding, volunteer management, reporting and analysis
Charmaine Ho
Marketing Communications Leader